Ulta’s Beauty Mask: Buybacks Hide a Slowing Core

Elim@CANSLIM Research's avatarElim@CANSLIM Research

In Short

Ulta's EPS beat is a buyback illusion: comps crashed to 3.8% from double digits, yet stock fell 4% after hours. Operating profit grew just 10.1% vs 13.3% EPS. The growth story is cracking. Read the full breakdown of what management is hiding.

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